Low Risk

I would really be curious to know where this timid attitude being shown in Asian countries come from. <a title="Despite low risks, Asians cautious about U.S. beef" href="http://www.billingsgazette.com//index.php?id=1&display=rednews/2004/11/22/build/world/65-asians-beef-cautious.inc" target="_blank">This attitude</a> is what the cattle industry needs to address to open up markets again and get people buying again.<br />n<br />n<blockquote>"Anybody who works in the beef industry knows that the danger is not high. But consumers have a tendency to think, 'Oh, one cow was found.' They get scared," said Lee We-hyoung, a meat industry consultant and supplier in Seoul. </blockquote><br />n<br />nPeople's attitudes, pretty tough hurdle to overcome.<br />n<br />n<b>Our lives improve only when we take chances – and the first and most difficult risk we can take is to be honest with ourselves. Walter Anderson</b>